Johnson & Johnson Rebrand

    For my last project at Millersville University, we had to create a Self-Authorship project. This is a project that demonstrates us as a designer and what we wish to specialize in career-wise. I chose to focus on rebranding a company. I started by researching companies where I felt as though they needed a refresh and believed a newer look and logo would better represent who they are as a company today. I chose Johnson and Johnson as my company to rebrand. For over 130 years, Johnson & Johnson has maintained a reputation of quality and innovation. They’re a thriving company but I felt as though their logo was outdated and didn’t show the innovation they are always maintaining. I chose to focus on innovation, trust, and safety as keywords to focus on for my rebrand. I created an updated logo, slogan, color palette, typography, and many other delverables.