Created with Adobe Illustrator
After much brainstorming with Lacher's marketing team, we came up with the idea to do our first billboard. This billboard honored one of our Insurance Agents, Amy Kelley. She was the recipient of the Quality Customer Service Agent Award. With this being said, I wanted to make sure the design aesthetic represented her well as a person.
I chose to use pink and purple from Lacher's color palette. These colors had strong contrast against the green of the trees in the summertime. I focused on high visibility and not too much wording since drivers only have a short span of time to read it when driving by. I was highly satisfied with the outcome of this billboard.