Cat Explainer
Video

Created with Adobe Illustrator and After Effects

After contemplating topics for explainer videos, my partner and I decided on something practical and useful. We chose the explainer topic “How to set up and manage a litter box”. This animation’s target audience is younger kids from ages 8-to 13 that are first-time cat owners.  The goal of this video was to inform younger people in a light-hearted and informative way. We wanted them to learn without feeling overwhelmed with information. 

Design-wise, we focused on creating stick figures, watercolors, and exaggerated shapes throughout our video. My partner made the girl and the cat. I focused on the background and buildings you see. Together we formed this explainer video.